The Uttar Pradesh Tourism Department, in collaboration with MyGov, launched a nationwide design initiative inviting creators to develop a new visual identity for Uttar Pradesh Tourism. The selected identity was intended to represent the state across promotional platforms including websites, billboards, brochures, and tourism campaigns.

This project challenged participants to create a logo system that captured the cultural richness, heritage, spirituality, and diversity of Uttar Pradesh while building a modern and memorable tourism identity with global appeal.