Mecca is the annual cultural festival of Hindu College, celebrating creativity, performance, and student culture through large-scale events and competitions. As part of the festival’s identity initiative, the college invited designers to create the official logo for Mecca 2023.

My concept drew inspiration from Arabian folklore and visual storytelling, using flowing sand emerging from a vessel to evoke the imagery of a genie lamp. The identity combined thematic symbolism with festive visual elements to create a logo that felt imaginative, dynamic, and culturally expressive.